Many business owners will spend years developing their product or brand's design.
But some won't stop to think about which search phrases their most valuable customers will use to find them or how tailoring their site's user experience (UX) to their most valuable customers will lead to greater business success.
Over 90% of all eCommerce businesses fail to meet the demands of their market in the first 120 days. Most just shut down. Why?
For our team, this answer falls into three simple categories that were insufficient from the beginning:
Logic, Planning, and Strategy
Reach More Customers
If you can rank well for the search term "Laptop Backpack" you'll capture 10% of the 50k monthly search volume on Google Search. In third position, 10% of people who search for this term or 5,000 people per month will reach your site.
If your conversion rate was 2.75% for your target product, an affordable laptop backpack built for college students, you'd have over 130 purchases per month. Priced at $75.00 per backpack, your total monthly sales would be $10,312 just from this search term.
Without proper search engine marketing, users won't be able to find you online.
But a lacking user experience and lack of targeting quality customers will result in large amounts of organic traffic that won't convert as frequently.
Knowing which channels to target is almost as important as your actual targeting efforts themselves. Since your budget is not an endless resource, every business owner must make a decision early on where to dedicate additional marketing efforts.
Search engines are just one funnel source
After you launch your site, which tools will you use to decide which customer funnels you'll use to attract the most valuable customers to your product?
Reach out to us, and we'll tell you how we help businesses make these decisions
About Our Team
We are a passionate group of marketing experts who use our specialties to modernize your business and innovate for your best customer groups. From emerging tech companies to local businesses and growing ecommerce brands we'll help you to connect with your true audience online.
Ecommerce Store Upgrades
PPC Marketing (National/Local)
BigCommerce, Shopify, WordPress
We work alongside your marketing, sales, and leadership teams to improve your brand's design and online presence.
1. Web Design & Development
2. SEO Planning
3. New Domain Branding and Launching
4. Website Performance & Health Optimization
5. Mobile-Friendly Improvements and SSL Reservations / Checkout
6. New Platform migration - BigCommerce, Shopify, WordPress, Custom
Site maps are the second most relevant discovery option to GoogleBot
Google's patented machine learning system RankBrain builds your site's quality score based on how users interact with it
Creating the highest quality website that's the most useful and relevant to visitors is the best form of seo