If you can rank well for the search term "Laptop Backpack" you'll capture 10% of the 50k monthly search volume on Google Search. In third position, 10% of people who search for this term or 5,000 people per month will reach your site.

 

If your conversion rate was 2.75% for your target product, an affordable laptop backpack built for college students, you'd have over 130 purchases per month.  Priced at $75.00 per backpack, your total monthly sales would be $10,312  just from this search term. 

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Without proper search engine marketing, users won't be able to find you online. 

 

But a lacking user experience and lack of targeting quality customers will result in large amounts of organic traffic that won't convert as frequently. 

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Knowing which channels to target is almost as important as your actual targeting efforts themselves. Since your budget is not an endless resource, every business owner must make a decision early on where to dedicate additional marketing efforts.

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Search engines are just one funnel source

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After you launch your site,  which tools will you use to decide which customer funnels you'll use to attract the most valuable customers to your product? 

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Reach out to us, and we'll tell you how we help businesses make these decisions

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